Tips for Working with Chinese Real Estate Investors in 2018 Wed, 21 Mar 2018 16:21:53 GMT

As the Chinese New Year rings in, an increasing number of real estate agents will be trying to find Chinese investors due to the continued high demand for international properties.

The following tips can be helpful if you will be meeting with Chinese investors in the near future.

Tip #1 – Demonstrate your value

If working with Chinese investors is a new thing for you, it will be important to showcase your strengths upfront. Because of a potential lack of notability among Chinese investors as you get started, you’ll need to demonstrate your value.

Showcase your track record and case studies of successful closed deals and highlight your successes. Your reputation will start to grow and word of mouth can spread once you have helped a few Chinese clients with their investment goals.

Tip #2 – Know what your buyers are seeking

As you find Chinese investors, you will need to familiarize yourself with what they are looking for in an ideal property.

Those who are buying a home for themselves as well as an investment will want high quality educational institutions nearby, a safe neighborhood, proximity to local attractions and Chinese culture, the potential for rental income in many cases, and feng shui principles.

You’ll get better at pinpointing the potential properties that are of interest to your Chinese clients, but these are a few of the features that can help you narrow the search.

Tip #3 – Tell them what they don’t know

You’ll be amazed at how much your Chinese clients know about real estate and how generally knowledgeable they are about the process. They will often spend plenty of time doing their homework before you even talk for the first time.

Be ready to answer their questions about things they aren’t familiar with such as local tax issues, zoning, financial ramifications, future market values, and other types of specialized knowledge that you can offer. You can gain respect this way and showcase your unique skills as well.

Tip #4 – Get acquainted with Chinese culture and the language

Taking steps like learning basic Mandarin or spending some time traveling and networking in China aren’t absolutely necessary but will go a long way in helping you connect with potential Chinese investors.

It can help to show that you have more of an authentic interest in Chinese culture rather than for strict business and can help to bridge cultural gaps.

Tip #5 - Familiarize yourself with WeChat

With WeChat being one of the most popular social media applications used by Chinese real estate buyers, you will certainly want to familiarize yourself with it.

Customize your WeChat microsite to provide visitors with a sort of digital mini-brochure about your background, expertise and your values.

Tip #6 – Be patient, courteous and honest

Chinese investors value patience, courtesy and honesty. Negotiations may be drawn out because they want to ensure they are getting the best possible real estate deal and that it has every amenity they are seeking.

Many Chinese investors understandably carefully calculate what is often the biggest purchase of their entire lives. Be ready to address their questions and concerns and work with them every step of the way while being patient and transparent.